Shopping & experience

There’s always something going on.

Alpine-urban, sporty, dynamic and cosmopolitan yet charming, strong and traditional – Innsbruck is a city with exceptional appeal.

Shopping in the city centre

Old town and city centre

Small shops line the streets and a colourful array of products fill the windows of the wonderful medieval buildings. Innsbruck’s old town offers a great selection of souvenirs, mementos and delicious local delicacies. Centrally located shopping centres, such as the Rathausgalerien and Kaufhaus Tyrol, provide a modern shopping experience just a few steps away from the charming little shops in the old town.

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Shopping centres

Great shopping experiences

Light-filled shopping destinations, architectural highlights and a wide selection of products ranging from fashion and jewellery to books and outdoor equipment: Innsbruck’s shopping centres are a great urban experience that transform a shopping trip into a pleasant stroll. more infos


Innsbruck’s traditional side

Discover fresh local produce and traditional delicacies, including fruit, vegetables, schnapps, “Speck” (dry-cured ham) and spices. Innsbruck’s Market Hall and farmers’ markets offer truly delicious delicacies. more infos


Innsbruck is dancing

Twice a year, Innsbruck and its many attractions are portrayed in a new light: star light. Shopping fans, culture enthusiasts and gourmets are invited to enjoy the romantic world of wonder and discovery on enchanting Maria Theresien Street with the majestic Nordkette mountain range in the background.

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Innsbruck's city centre

Experience both summer and winter

Innsbruck offers a unique mosaic of cultural history: the city has been shaped by the past but still continues to evolve with the times. Today, the magnificent and imperial historic buildings in the city centre meet attractive and groundbreaking modern landmarks.

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